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Station Profile

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Classic Rock - WWTH FM 100.7 FM

Format Description

THUNDER ROCK 100.7 is not an era of music – it's a state of mind.

THUNDER ROCK 100.7 is the soundtrack of the baby boom generation. We play the greatest rock songs from the 1970s and 80s, plus a few from the early 90s. 

THUNDER ROCK 100.7 plays great music of the 1960s, 1970s, 1980s.

THUNDER ROCK 100.7 targets Adults 25-64 and Men 25-64.

THUNDER ROCK 100.7 allows advertisers to reach a large consumer group that can’t be reached with any other station.

Classic Artists: THUNDER ROCK 100.7 plays Guns n' Roses, Cream, Def Leppard, U2, Heart, Billy Idol, Jimi Hendrix, Cars, Steve Miller, Styx, Bon Jovi, David Bowie, Aerosmith, Bad Company, Foreigner, Queen, Doors, Journey, AC/DC, ZZ Top, Heart, Van Halen, Police, Boston, Rolling Stones, Pink Floyd, Cheap Trick, Tom Petty, Led Zeppelin, C.C.R., Who, Queen, Metallica, Eagles, Bad Company, ELO, Lynyrd Skynyrd, Bob Seger, R.E.M, Van Halen, Doors and much more.

pinkfloydTHUNDER ROCK 100.7 's Classic Rock music format has also become very popular at work choice for listeners. 

THUNDER ROCK 100.7 allows advertisers to reach a large consumer group that can’t be reached with any other station.

THUNDER ROCK 100.7 's Classic Rock music format continues to be one of the top-rated formats in America for advertisers.

THUNDER ROCK 100.7 is designed to reach active consumers in their prime spending years.

THUNDER ROCK 100.7 features the morning show Free Beer and Hot Wings every weekday from 5 am-10 am. 

THUNDER ROCK 100.7 's Classic Rock is a format that has proven itself to be timeless!

Demographic Profile 

THUNDER ROCK 100.7 has a wide demographic appeal with consumers who have purchasing power!

man 20 workAge Composition: Over 75% of Classic Rock listeners in America fall into the 25-64 age group. Approximate age breakdown:

Ages: 18-44   35%
Ages: 25-54   75%
Ages: 35-54   65%
Ages: 35-64   85%

Gender: Approximately 70% of THUNDER ROCK 100.7 listeners are male while 30% are female.

Household Income: Classic Rock listeners in America have high earning power.

- Over 30% of Classic Rock listeners in America have an income of over $75,000.
- Almost 25% of Classic Rock listeners in America have an income of $50,000 -$74,999.
- Over 26% of Classic Rock listeners in America have an income of $25,000 - $49,999.
- Over 55% of Classic Hit listeners have an annual household income of over $50,000 a year.

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Occupation: THUNDER ROCK 100.7 listeners are employed as Owners, Managers or Professionals, Tradespeople, Sales and Service industry, Administrators, or Clerical staff.

Education: THUNDER ROCK 100.7 listeners are well educated.

- Over 27% are College graduates.
- Over 32% have attended community college.
- Over 34%  have a high school diploma.

Investments: THUNDER ROCK 100.7 targets listeners who have high incomes and invest in real estate, mutual funds, stocks/bonds, retirement programs, savings accounts, etc.

ActivityTHUNDER ROCK 100.7 attracts listeners actively participating in exercise and fitness, boating, biking, golfing, camping, hiking, and going to the cottage on weekends. These listeners dine out frequently, attend local and regional sporting events and concerts.

THUNDER ROCK 100.7 listeners are in their prime earning and spending years.

Lifestyle Profile

Get your message out to thousands of potential new customers each week with THUNDER ROCK 100.7.

HomeTHUNDER ROCK 100.7 targets homeowners. A huge category with these consumers is home improvement and home decorating.

construction 22Home Spending: Started or completed in the past 2 years

- Interior painting/wallpaper
- Landscaping or yard improvements
- Plumbing
- Exterior painting/staining
- Deck/fencing
- Energy conservation projects
- Floor tiles or vinyl flooring
- Installed windows or doors
- Other home projects

THUNDER ROCK 100.7 targets listeners with purchasing power in the Northern Michigan area.

couple 18THUNDER ROCK 100.7  Listeners

THUNDER ROCK 100.7 is one of the most powerful performing formats for advertisers today!

- Purchase a wide variety of electronic devices including computers, tablets, smartphones, MP3 players, video games, HDTVs, digital video recorders (TiVo) and digital cameras.  
- Are big consumers of furniture, major appliances, and automobiles.
- Purchased fine and costume jewelry, cosmetics, perfume, and skincare products.
- Enjoy going out to restaurants often every month. Over 50% go out more than 5 to 6 times a month.
- In the past year purchased men's and women's clothing, infant and children's clothing, men's and women's shoes, and accessories.

Market your business to thousands of active shoppers every week on THUNDER ROCK 100.7.

The Free Beer & Hot Wings Show Mornings on THUNDER ROCK 100.7

The Free Beer & Hot Wings Show began as an afternoon show in Omaha, NE at non-commercial radio station KIWR in March of 1997. The Show, comprised of former Central Michigan University roommates Gregg Daniels and Chris Michels, eventually moved to mornings several months later where they remained until the summer of 2000. Joe joined the show in 2005, followed by Steve in 2009 and Kelly in 2019. 

Where Did the Name Come From?

Instead of calling the show 'The Gregg and Chris Show,' which by all estimations would have been the most boring sounding radio show in the world, the decision was made to call it The Free Beer & Hot Wings Show, which seemed far more attention-grabbing. It was admittedly nothing more than a cheap ploy to get people to listen under the false pretense that they may actually have a chance to win beer and/or hot wings.

It was not intended that those two things would become permanently synonymous and attached to Gregg and Chris as nicknames, but that's what happened and now they have to live with the consequences of their B.S. forever.

Midday Zoo with Roo on the air weekdays from 10 to 2, featuring the best classic rock, local information, and interesting tidbits for your afternoon entertainment.

is also your home for Alcona and Oscoda High School Sports and Detroit Tigers Baseball, Detroit Lions Football, and the University of Michigan Football and Basketball.

Coverage Map
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